In the real estate market, Realtors repeat this mantra - Location, Location, Location - all the time. It's often a key motivator for buyers in selecting their next home and for sellers in setting a competitive price.
In a job search, the mantra job seekers need to practice is - Network, Network, Network. Some studies show high percentages of jobs - up to 60% in some cases - are found by networking. A friend of a friend might hear about a job opening that hasn't yet been advertised; someone you volunteer with may be searching for someone for a job opening within their company; or your college alumni association may have a job board.
In the past two years I've hired 6 Jaycees from my Chapter for temporary or permanent positions. And, of course the Jaycees offer dozens of chances not only to meet potiential employers, but potential friends as well. During the "Rebuilding Together Alexandria" project, for instance, I saw lots of groups of volunteers talking animatedly and laughing from the belly - you know, those great and geniune laughs that come out when we connect most with those around us (click here to see). Since then, I've seen that same group of people get together on other projects or just going out for dinner.
Where do you start to network? Here's a great overview and action checklist of things you can do to begin using your network to search for a job. The bottom line - create a plan for assessing and developing your network (ideally before you really need it) don't be shy about asking friends, co-workers, etc. for advice, information and referrals.
The Alexandria Jaycees provide over 100 opportunities per year to adults aged 21-40 to meet new people - whether through attending an event, participating in a training seminar, chairing an event or serving on the board of directors. The cost to join is low enough to consider budgeting it - not only for the potential job network but the potential to meet new friends, get to know the Alexandria area, and give back to the community.
Here's a detailed overview from the Wall Street Journal's Career Journal of how to "mine" all of the different places, from your church to industry associations to online networking, that is very helpful.
Need some help in starting conversations? A good basic how-to is How to Start a Conversation and Make Friends, by Don Gabor. He gives an easy-to-read checklist for how to break the ice and keep conversation going.
If you want to read about more in-depth and action-oriented networking, I highly recommend Keith Ferrazzi's Never Eat Alone And Other Secrets to Success, One Relationship at a Time.